Windows 7, Another Bag of Hurt

Apple’s newest ad poignantly notes that we’ve been told the same thing over and over again by our friends at Microsoft:

With every launched operating system, they’ve promised that it’s better. They’ve promised improvement… and they’ve delivered baby steps forward with every (other) OS. (Vista & ME… sorry…)

Well, they’re going to have to do better than that. They need a leap forward. They need a grand slam out of the park home-run.

Notwithstanding the anecdotal evidence suggesting that Windows 7 appears to be lighter-weight, faster, and a smidgin‘ better than Windows XP, it is only that. Slightly better. Not great. Not near what it could be. It’s just a bit better.

This is a true disappointment, given that XP was launched in 2001, and launching an operating system 8 years later that is only an incremental improvement is hardly impressive.

The truth is that Windows continues to play catchup to Mac OS X. While Apple is focusing on stuff like hyper-threading and optimizing for multi-core processors (aka making your apps run faster, better, and preparing for the future of processor hardware and 64-bit software), Windows is still trying to figure out startup and standby times.


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